📌 1/Product Brief

SKIN BARRIER CALMING LOTION E

📌 2/Overview / Concept

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What this video should feel like

Position this product as a sensitive-skin-friendly primer for people whose skin is easily irritated, reactive, or uncomfortable under makeup:

• “A lot of primers are too harsh, too heavy, or too uncomfortable for my sensitive skin.” </aside>

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Narrative Logic

The story should follow this flow: skin is red / dry / flaky / reactive / uncomfortable

→ a lot of primers feel too harsh, heavy, or irritating

→ when skin is like this, makeup does not just look worse — it feels worse too

→ use this lotion as a gentle prep step before makeup

→ skin looks calmer, feels more comfortable, and makeup sits better

This should feel like a real sensitive-skin makeup problem fix, not just a generic beauty or glow video.

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📌 3/Required Scenes (Hook+3 Must-Haves)

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1. HOOK: sensitive skin + harsh primer → apply gentle prep

• Open with a real sensitive-skin moment. Show visible sensitive skin issues, such as:
  • redness
  • dryness
  • flaking
  • rough patches
  • skin looking irritated or reactive
• The goal is to make viewers immediately feel:
  • “this is exactly what my skin looks like on bad days”
  • “some primers really do make makeup feel worse on sensitive skin”
• Then introduce the product as the gentle prep step you use when your skin cannot handle regular primer.

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Shooting Notes

• Show the skin problem clearly, not just through talking.
• Use close-up shots, zoom-ins, or natural-light shots to make the redness, dryness, or flaking visible.
• Make the discomfort feel real: this is not only about how makeup looks, but also how it feels on the skin.
• The “before” should feel like a day when skin is too sensitive for harsh or heavy prep. </aside>

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Suggested Lines

• “When my skin is like this, I can’t just use any primer.”
• “A lot of makeup prep products feel way too harsh on my skin.”
• “When my skin is irritated, makeup doesn’t just look worse — it feels worse too.” </aside>

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2. Three Must-Have Scenes

<aside> 1️⃣

Show the lotion being applied clearly and naturally before makeup

• Use a small amount and spread it in a close-up so people can see the texture.
• Let viewers see that it looks lightweight, smooth, and easy to absorb, without feeling sticky or heavy.
• Briefly explain that this works as a gentle prep step for sensitive skin, not an aggressive primer. </aside>

<aside> 2️⃣

Show the skin looking calmer and more makeup-ready / or show a half-face comparison with makeup

• Half-face test:
  • one side: lotion + foundation
  • other side: foundation only, or your usual prep
• Make sure viewers can clearly see that the lotion side looks:
  • less irritated, dry or flaky
  • more calm and comfortable for makeup

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Show the final makeup result clearly + CTA

• Show the final full makeup result looking:
  • smoother
  • softer
  • less patchy
• Hold the product near the face
• Point to the cart / link naturally

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✅ DO

• Keep the video under 45 seconds
• Make the product feel gentle, lightweight, and easy for sensitive skin to tolerate
• Show visible signs of irritation clearly: redness, dryness, flaking, reactivity

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